In these desperate times for the coronavirus, businesses all over the world have done their best to stay afloat still. Companies have turned to digital marketing to make sure that their business ideas can still manage to reach the ears of potential customers. A remarkable fact of digital marketing is email marketing. When emails are sent to a particular set of people, explaining what a company does or if it has any offers going on, that is email known as email marketing.
Email marketing is a huge asset to marketers out there because it is something that is virtual, reaches people's minds quicker than most marketing tools, and uses email, which is literally present in all the smartphones out there!
What Is Email Marketing?
When a company decides to target a specific pool of audience that has shown interest in brands or products similar to that of the company, it sends out a commercial message. The content of this email can range from introducing the brand's core to advertising an ongoing deal. Email marketing is one of the most used marketing strategies which is brought into action to gain the attention or loyalty of customers. Not only can it help you strengthen your relations with your current clients, but it can also give you the power to reach out to other potential customers.
Email marketing is mainly of two types:
1. Direct Email
: Direct emails are sent out only to communicate any promotional offers that the brand has for its customers. They are straight-up direct messages usually sent out to a list of customers whose contacts are taken from a service company.
2. Transaction Email
: Transaction emails are what their name suggests they are. These emails are primarily sent out to either confirm a customer's order or convey some follow-up details. Hence they are usually payment receipts or order status.
Significance Of Email Marketing
Despite the fact that there is an underlying ongoing debate of whether or not email marketing is still an ongoing strategy that marketers should be opting for. However, the reality of the case is that email marketing is still very important and successful in managing to do the job that is used for and that is communicating the message you want. So let's take you over a bunch of reasons why email marketing can be the game-changer for your business!
3. You Stay In Touch With Your Customers
Emails are a great way of staying in touch with your customers and letting them know that a piece of your attention is theirs. Email marketing caters to creating your presence known in the mind of your customers. The client should know that you are there and you care. In fact, by just saying a simple Hey! How’s it going? Before you present them with a promotional deal can do the trick!
You should never ignore your customer's inboxes, and they should know that they are not being ignored.
4. You Actually Make It To Their Screens
A huge perk of email marketing is that the majority of us have our email accounts synced with our mobile phones. And as we carry our phones almost everywhere with us, emails reach us anywhere, anytime! There is data present that suggests more than 50% of commercial emails sent are actually opened up. You can literally manage to be on your customer's phone and have them thinking just by sending an email.
5. Emails Are A Prime Way Of Communicating
Another really huge factor that adds to email marketing is that emails are a prime way of communication. Customers all over still use emails to deal with their matters. And in doing so, they are likely to give your email a go as well. The fact that they will open up their inbox for other stuff gives you the assurity that they will at least be on the application you want them to be on.
So it is always recommended that you mention your website’s hyperlink or something of that nature which will lead the customer to your company!
6. Easy Analysis
A really key aspect of marketing is finding out what works for you and what does not. This gives you the power to know what piques the interest of your audience and what drives them away. Email marketing is highly recommended because you can easily track which campaigns have the highest open rate and click-through ratio. This will give an idea of what email campaigns should be continued and which of them needs a bot of working.
Email marketing analysis gives you a chance to know your customers and to provide them accordingly.
7. Helps You Hit The Bull’s Eye
Marketing is successful when you know which nature of the customer pool you are dealing with. Email marketing allows you to design the content and message of your email according to the sort of audience you are targeting. Your customers are quite possibly all at different stages of buying. Some are contemplating, some are ready to buy, and some are usual buyers.
Email marketing helps you to send the right message to the right person. For instance, you would send a loyalty discount offer to those who are usual buyers.
8. Elevates Your Brand’s Awareness
Email marketing is usually considered to be an underdog in the realm of digital marketing. But to put things in perspective, not only is email marketing capable of generating leads and producing sales but it can also be used to increase the awareness of your brand.
This marketing aspect makes it possible for your brand to gain more recognition as it is in front of the customer's eyes. Sending emails frequently, and by that, we mean weekly or every two days, you become a part of their subconscious. By doing this, they will acknowledge not only your brand but also its diluted image in their minds.
Email marketing is a great way of engaging with your customers and building a relationship with them. It is one of those techniques that, if you are able to master once, have the potential to take you a long way forward.
It is very easy to go haywire when running a business, and that is why it is a great idea to hire Pulse Marketing, a digital marketing agency that provides you with premium email marketing services. You can worry about all matters except the digital one as they are a competent team of individuals that are able to understand your vision and work accordingly to make you more successful!