If you have researched how to increase traffic to your website, you have probably seen everyone talking about “Improve your SEO services” on your site. But what does that mean? SEO stands for Search Engine Optimization OR how easily Google can find your website on the internet. There are several different types of search engines out there.
You have things like Bing and Yahoo, but 90% of searches are done on Google. So that is what we are talking about when we say search engine. And basically, search engines go out and scour the web to find pages and index them in their catalog. It is very similar to the index at the end of your coursebook, which tells you where every topic was talked about. That is pretty much what Google and its indexing system are on the web.
The Essence of SEO for Your Business
Top 3 searches of your Google search get 70 percent of all the traffic. But how does Google even determine what should go on the first page and top 3 search results? The biggest factor is relevancy. You need to confirm and determine that your webpage is exactly what the searcher has been looking for when searching on Google. Google uses over 200 factors to determine what is relevant in their algorithms, and there is no way that we are going to be able to cover all of those. But if we can concentrate on one or two, then we have a chance to be seen in Google search results.
Along with your site's relevance, you also need to confirm that your site is helpful. It means that when an internet surfer clicks on your website, they find the information they are looking for with ease. Let us go back to the last time you Googled something. If you reached a page that you thought had the answer but had a hard time finding it on the page, did you stay around? Most people hit backspace and look for a different answer. So, make sure that your site is also useful and that you have arranged the answers for the topic in a meaningful way that is easier for readers to find what they are looking for.
Purpose of SEO
There are two main ways that you can work on SEO services for your website. And they are called,
- On-page SEO Service
- Off-page SEO Service
On-page SEO Service
On-page SEO service is simply telling Google and the reader that you have everything they are looking for.
Generating Quick Leads
In short, it will help in enhancing your visibility among your local circle. It is a great tool for small businesses to get strong leads and help them reach their sales target quicker.
Land on top Page
There are different methods and strategies for on-page SEO, such as relevant meta titles, so they are matched with searches and good meta descriptions to catch the attention. This will increase the site click-through rate and place them on a first landing page.
Off-page SEO service
Off-page SEO service is easier to deal with because most of the changes needed are within your control. For example, if your site is about Barbeque, then make sure it has the right keywords. In the title, In the body, In the image descriptions, and in supporting keywords.
Adding strong backlinks and building a series of links attached to your websites. Off-page SEO is all about presenting your website relatable to google search engines so that it thinks of it as a reliable source for the customer's queries and problems.
Following is the process to rank on the first page of Google, step by step.
Find Strong Keywords:
Your first step is to find keywords that are widely browsed in google search engines. In case you have not heard of them before, keywords act as a boost to narrow the gap among your customers and bring them to your business sites. For instance, a keyword like “vegan diet” is a short tail keyword. But “vegan diet breakfast recipes” is a long-tail keyword. They help your site rank top on google searches, so when someone is looking for the product or services you offered, google will suggest your brand as a potential option for their solution.
Excellent Content Will Drive Up Your Brand
Most content on the web does not get shared or linked to. 94% of all articles online have zero links. And there is a simple reason for that, most of the content people publish is not that great. And if it is not great, it is going to get lost among the millions of blog posts, tweets, YouTube videos, and twitch streams that come out every day.
For your content to stand out, it does not need to be just good. For your content to be something that people would want to connect to, it needs to be excellent. Now there is no formula for creating epic content, or else everyone would do it. There are a bunch of things you can do to increase the chances that people will share and, more importantly, relate and connect to your content.
First, you want to publish content that is Long and in-depth. Longer content gets more links than short content. Specifically, long-form content gets an average of 77 percent of backlinks than short content. Does it mean that publishing longer content automatically brings in thousands of connections? of course not. But publishing in-depth content that covers an entire topic can increase the odds that people connect with your content.
Keyword - Optimize Your Content
SEO service has changed a lot over the last few decades. In the past, keyword optimization was all about filling your webpage with keywords. But that does not really work anymore. Instead, today's goal of an on-page SEO service is to give Google context about what your page is all about. You still need to use keywords on your page, but you also need to make Google understand what your overall page is about.
SEO services is a vast topic to cover and requires skill and talent to master. Adapt to the change of Search engines and thrive in your success.
Pulse marketing agency was founded in 2021. It employs a team of highly qualified marketing professionals. Their mission is to promote their clients in their business marketing successfully. Their services include Digital Advertising, Public Relations, Graphic Design, Marketing services, Audio Visual production, and much more.